Solene Gig Poster

— Case Study 05

Solene
Gig Poster

Concert Poster Design

Category
Poster Design / Branding / Art Direction
Timeframe
4 Weeks
Role
Poster Design, Typography, Image Editing, Art Direction
Tools
Photoshop, Illustrator
Solo Project Poster Design Branding 2025

— Overview

The Problem

Many concert posters only focus on showing the artist clearly, but they do not communicate the feeling of the music. I wanted to create a poster that visually feels like Solene's music experience — dreamy, emotional, glowing, and floating.

The poster should feel like music visually, not just advertise a concert.

— Project Overview

About The Project

This project is a fictional gig poster for an artist named Solene. The design is based on how I feel while listening to her music. I focused heavily on imagery, color, lighting, and atmosphere to create a dreamy and emotional mood.

— Research & Insight

Listening First

I listened to music with soft electronic and dreamy sounds while studying concert poster designs and fashion photography. I noticed glowing colors, blur effects, and soft movement create an emotional atmosphere.

My insight: the poster should feel like music visually, not just advertise a concert.

— Brand Character

The Feeling

Three traits guided every design decision — from color choices to typography to how the image was treated.

Dreamy Emotional Glowing

— Process

Design Decisions

Every element was chosen to reinforce the emotional identity of the artist.

✦
Typography
The "Solene" headline was hand-drawn in Illustrator — a signature-style script that feels personal and intimate, like the artist signing her name in neon light.
◈
Visual Design
High contrast neon colors create visual impact. The fur texture and lighting add movement and depth. Composition is simple but emotionally expressive.
◎
Atmosphere
Glitch effects, soft chromatic aberration, and layered glow were applied to make the image feel like a dream — blurring the line between performance and feeling.

— Moodboards

Visual Research

Three moodboards mapped out the world of this project — the artist's existing aesthetic, the emotional feeling of the music, and the graphic design direction.

Artist Style Moodboard
— Moodboard 01
The Artist's World
Solene's neon-drenched aesthetic — cyberpunk performance, bold pink, and futuristic glamour.
Music Feeling Moodboard
— Moodboard 02
How the Music Feels
Dreamy, floating, emotional — the sensory world evoked by listening to her music.
Design Style Moodboard
— Moodboard 03
The Design Direction
Glitch, glow, and psychedelic color — a visual language that bridges street art and digital surrealism.

— Solution

The Final Result

The final poster combines imagery, typography, and atmosphere to create a strong emotional identity for the artist. Instead of only promoting a concert, the design communicates the feeling of Solene's music through color, glow, and mood.

The hand-drawn signature headline, neon color palette, and chromatic aberration effects come together to make something that feels less like a flyer and more like an invitation into a world.

Final Solene Gig Poster Final — Photoshop & Illustrator, 2025
Solene Poster Mockup Poster Mockup — Photoshop, 2025