— Case Study 05

Boom
Life

Motion Design & Animation

The Problem

I wanted to create a short animation that clearly introduces Boom's character and brand story in only 1 minute while still feeling fun to watch, creative, and visually engaging.

— About The Project

Who is Boom?

This project is a hand-drawn motion design video about Boom — a cartoon character that also represents my clothing brand. Boom is a hand-painted clothing brand focused on illustration, creativity, and self-expression.

— Brand Character

The Feeling

Three traits guided every animation and design decision.

Playful Creative Experimental

— Visual Research & Process

Sketches & Moodboard

Before animating, every scene was mapped out through storyboard sketches. The moodboard captured the raw, hand-made energy Boom needed to feel authentic.

— Process

Animation Decisions

✦

Frame by Frame

Every animation was hand-drawn frame by frame, giving each movement a raw and personal quality that digital tools can't replicate.

◈

Energy & Pace

Fast movement and snappy transitions keep the video energetic and fun — matching Boom's chaotic, playful personality.

◎

Clarity

Simplified scenes help the audience follow the story clearly in a short amount of time without losing visual impact.

— Solution

The Final Result

The final motion video introduces Boom's identity through storytelling, hand-drawn animation, and motion. The project combines illustration, branding, and animation to create a short but memorable experience that feels artistic, personal, and fun.

BoomLife