Boom Pop-Up mockup

— Case Study 03

BOOM
POP-UP

Environmental Design

Category
Environmental Graphics / Branding / Illustration
Timeframe
5 Weeks
Role
Environmental Design, Branding, Illustration, Art Direction
Tools
Illustrator, Photoshop
Solo Project Environmental Design 2025

— Problem To Solve

How Do You Let People Experience the Brand, Not Just See the Clothes?

Boom is a fun, playful clothing brand that creates designs using hand drawing, painting, illustration, and screen printing.

The challenge was designing a pop-up that goes beyond selling — turning a small booth into a full brand experience people can see, touch, and feel.

— Overview

Designed for Seattle Center Park

I designed a pop-up for my brand Boom — a hand-painted clothing brand with a cartoon character identity. The pop-up was designed to be placed at Seattle Center Park, where a lot of people walk by and festivals are held.

PLAYFUL CREATIVE HANDMADE

— Research & Insight

Live Art Stops People

Most people stop when they see something being made live or something visually different and eye-catching.

My insight: live painting on clothes and a strong character presence can turn a small booth into a full brand experience.

— Space Elements

Every Element Tells the Story

Five design decisions shaped the pop-up experience.

◆
Art Van
Fully covered with my drawings to act as a large visual attraction from far away, with a strong headline — "Wear The Art".
◈
Clothing Rack
Displays hand-painted shirts so people can see the details up close and connect with the craft.
◑
Mirror Area
People can try on clothes, see themselves, and scan the QR code on the mirror to visit the brand's social media.
♩
Live Painting Table
I paint on clothing in front of the audience to show the handmade process live.
◎
Boom Characters
Two standing figures that introduce the brand and create a photo spot for visitors.

— Art Van

The Van as a Moving Billboard

Boom van mockup Art Van — Illustrator, 2025

— Uniform

The Shirt That Wears the Art

Boom uniform t-shirt Uniform Design — Illustrator, 2025

— Color Palette

Black, White & Red

Black #0A0A0A
Cream #F2F0EB
Red #E8001D

— Solution

A Small Space That Feels Like a Full Brand World

The final pop-up design turns a small selling space into an interactive brand experience. People can watch the process, try on clothes, take photos, and connect with Boom. The space clearly communicates that Boom is artistic, personal, and playfully experimental.

Boom Pop-Up Mockup Pop-Up Mockup — Photoshop, 2025